I was listening to a musician interviewed on the radio the other day and she called herself part of the Post Internet Generation. She went on to explain her belief that anyone born in 1988 or beyond has a brain that works differently than all the rest of us. She explained how if she were
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There is something amazing about starting to build and promote a brand’s audience from scratch. If you ever get the opportunity to do this in your career, jump for it. You will learn new networking skills that you never imagined. Traditional lists are overrated; so don’t waste your money on them. Most people change jobs
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Traditional email list building was a numbers game. For years companies requested email addresses and some even paid a lot of money for email lists in their industry. Your web and creative teams then blasted out emails playing the numbers game hoping to avoid spam filters and hit some of your targets. Today, we have
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It has never been clearer that some companies fear social change more than anything else. When you think about it, it is actually quite shocking but at the same time it makes perfect sense. For them, this change where the client and consumer have more power than ever is a scary world. These companies fear
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Having someone ask you to explain the value of social media on their business is like having someone ask you to explain to them what their customers mean to their business model. In 2012 this is the truth. Everyone, and I do mean everyone at all levels of any organization, must take the time to
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OK, you most likely think I am wrong, but I still stand by my opinion. In this blog I wrote about the troubling trend of Facebook Fan pages saying they will donate money to a charity in exchange for people liking their page. From a pure business side this tactic worked. This news organization got
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Being right about something is not always fun. When horrible diseases and other events come into play, people lead with emotion and not logic. But there is a business lesson here for any brand thinking of jumping on the failing “Like Us And We Will Donate To This Charity” train. A troubling trend in business
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Most companies (like the one above) are failing in their cross marketing of social sites. They slap a “Like Us On Facebook” Or “Follow Us On Twitter” on their print mailing piece and call it a day. Where is the incentive for someone to jump from that print piece to following you online? The solution
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A friend of TAP’s founder recently asked, “What is with all these companies wanting so many LIKES on Facebook?” He saw one brand that said if they got 50,000 LIKES by the 29th they would donate money to some charity. It is such a great question that we thought we would blog about it quickly.
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Everyone is searching for it. It is the Holy Grail that every business has been trying to figure out before their competitors. “How do we make money using social media?” This is also the question that I despise the most these days, because it showcases the vast lack of understanding when it comes to the
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