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Marketing Strategy

Why Work With TAP?

We simply want to make sure your brand is getting the nourishment it needs and that our service is providing the best bang for your buck.

Content Marketing

We more than LIKE your brand. Let us show you how and why.


Our team has proven results of building lasting community for brands across the country.

Precise Targeting

We help you find your audience where they already live, on popular social media platforms.


We provide analytics to our clients to showcase their results.

We Educate You

TAP Social Media educates clients on using social marketing for business.

Great Design

We believe that content marketing thrives with great design.

Our Team

  • Testimonial

    Melissa Calder


    About Melissa Calder

    Melissa Calder has been working in the media and communications field for more than 10 years. She started out in the corporate world at a design and manufacturing company for major retail stores across the country. She has since found her passion in promoting non-profit organizations and educational institutions. After completing a bachelor’s degree in art and a master’s degree in teaching the visual arts. She spends part of her time as an educator in the art and design realm including teaching gigs at the University of the Arts and the Philadelphia Museum of Art. She uses her skills for developing content and engaging an audience in the classroom and adapts these concepts to small and large scale marketing and communications campaigns. She has developed extensive communication plans for everyone from local small businesses, to large museums and universities. She also enjoys decorating her home and being a mother to her young daughter.

  • Testimonial

    James Calder


    About James Calder

    James Calder is director of social marketing at Wound Care Advantage. He was named Top Voices on LinkedIn in 2015, and the number two voice in healthcare from more than 2 million bloggers on the platform. He was the creator of the Seinfeld Birthday Project, which went internationally viral, received more than 1 million YouTube views, and was featured in hundreds of newspapers, blogs, TV shows and radio programs.

    James is an executive board member at the Save A Leg Save A Life Foundation.

    He writes for the Huffington Post, LinkedIn, MedCity News, Social Media Today, Healthworks Collective and guest writes for Becker’s Hospital Review.

    He started his career in healthcare in 2007, as the managing editor of Today’s Wound Clinic. He grew the publication in all categories and was among the first in healthcare to utilize social marketing. He is passionate about promoting great patient care in wound centers across the country. He holds a B.A. in Mass Communications from Bloomsburg University, specializing in journalism and advertising.

    He also co-founded TAP Social Media, a boutique marketing agency located in Philadelphia, PA. When he is not working he is making memories with his wife and daughter.

Facebook Status Updates

Coffees Consumed

Social Pages Managed

Hours Spent Educating

  • Testimonial
    Desmond Bell, Healthcare Non-Profit,

    TAP Social Media has been instrumental in taking the Save A Leg, Save A Life Foundation’s social media to the next level. In the 2 years plus that TAP served as our social media development resource, we saw a significant increase in not only traffic to our website and social media sites, but greater interaction among our members, prospective members and the general population alike. I would highly recommend TAP as a great resource for your business or service.

  • Testimonial
    Mike Ricci, Marketing Executive

    I am constantly bouncing ideas off the team at TAP Social Media for our company in the retail space. I highly recommend working with this group and hiring them for content marketing.

Get in touch with us

Feel free to give us a call or shoot an email, we are happy to talk you through any projects or send you access to examples of our work.


East Falls
Philadelphia, PA, 19129

Contact Details

+1 (215) 385-5104

Currently Accepting

A limited number of clients.